Castore.jpg
  • jpg

Castore partners with McLaren Racing in multi-year deal

Agreement will see Castore and McLaren working together on product development and a range of merchandise

HERO IMAGE.jpg
  • jpg

Liverpool, May 4 2021: FOR IMMEDIATE RELEASE. Castore Sportswear has become the official team apparel and sportswear partner for McLaren Racing in a multi-year partnership.

Under the agreement, Castore and McLaren Racing will work together to develop performance sportswear ranges in an extension of a partnership first launched with a collection at the end of 2020.

Castore and McLaren are technological trailblazers in their respective fields, sharing a commitment to innovation and a hunger to continually push the boundaries of performance. Castore has become a leader in sports apparel through its use of cutting-edge fabric technology and rigorous product development. 

Castore will take on McLaren Racing’s licensed merchandise programme, providing ecommerce distribution to provide greater access to the team’s global fanbase. Castore will also supply the McLaren Formula 1 racing team with apparel from the beginning of the 2022 Formula 1 season. Additionally, Castore branding will feature on McLaren F1 team apparel and on the race suits of McLaren Formula 1 drivers, Lando Norris and Daniel Ricciardo.

Mark Waller, Chief Commercial Officer, McLaren Racing said: “Castore are leading innovators in the premium sportswear industry through their performance-enhancing range of apparel and we are delighted to announce their partnership with McLaren Racing as Official Team and Sportswear Partner of the McLaren Formula 1 team.

“We are looking forward to bringing together our passion for engineering excellence to deliver the highest quality product and services for our team, fans and partners.”

Phil Beahon, Co-founder, Castore said: “We are thrilled to be partnering with McLaren, an iconic name in Formula 1. Not only are they a brilliant British brand but we share the mindset of relentlessly pursuing ways to boost performance, encapsulated by our motto: ‘Better Never Stops’.

“Given the global audience for Formula 1, we believe this partnership will increase the visibility and appeal of the Castore brand with millions of fans and accelerate our drive to build the world’s leading premium sportswear brand.”

You can find a media kit of images in the link below:

Favicon for news.johnnyred.co.uk Media Kit: Castore x McLaren | Johnny Red Media Newsroom news.johnnyred.co.uk

Pictured above: McLaren drivers Daniel Ricciardo, left and Lando Norris wear Castore Garcia hoodies.

#betterneverstops

About Castore: 

Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world, for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

www.castore.co.uk

For further information please contact graham@johnnyred.co.uk.

[Ends]

About Johnny Red Media

Johnny Red loves inspirational and aspirational brands. We believe that the most effective results are achieved through listening to and working closely with our clients.

Contact details

Receive Johnny Red Media news on your RSS reader.

Or subscribe through Atom URL manually